Monday, September 12, 2011

African ccTLD Marketing: Example from Malaysia's .MY Merdeka Day Promotion

More examples for African ccTLDs on how to market your ccTLD namespace. Malaysia's ccTLD  is the latest ccTLD offering domain name promotions to celebrate  its Independence Day. According to the promotional details,new registrations & renewals of domain names ending with .my, .com.my, .net.my and .org.my will be offered a very special price from 1st August to 30th October 2011 in conjunction with the Malaysia's Merdeka Celebrations.
 Hari Merdeka refers to Malaysia's independence day Celebrations and runs throughout the month of August although the actual day of celebration is supposed to be 31st August. This year, the Merdeka Day will be celebrated together with Malaysia Day, the day Malaya, Sabah and Sarawak joined together to become the federation of Malaysia in 1963. Malaysia gained independence from British rule in 1957. This is particularly the best time to sell domains to patriotic Malaysians at "patriotic prices"

Many innovative ccTLDs use special holidays to offer advantageous pricing for domain names in order to capture the market of registrants wishing to identify with their nations/national history.