Saturday, September 17, 2011

Benefits of Generic Domains

Repost from Dominic Mueller, just what I have been waiting to read:


Why should I buy a domain name? This is a question frequently asked by potential domain end-users I deal with. Most of them are corporate buyers who could use the domain for their business website. The following is a short list of reasons why buying a quality domain name can yield great returns for your company:

Credibility & Respect – If you own a generic domain potential clients instantly know that you’re serious about what you’re doing.

Instant Traffic – Generic domains usually receive direct navigation traffic from the get-go. Traffic from direct navigation (also called type-in traffic) is high-quality targeted traffic that converts more than twice as well as search engine traffic, according to recent studies.

Branding & Marketing – You can do both, use to domain to support an existing brand or to build a new brand under the domain name. For example: What do you think of when I say “Dell”? You’ll probably say “computers”. But you know what? This works the other way around too. If a company uses a generic domain in their marketing campaigns and to promote their products and services clients will soon think of the company name when they hear the generic term (e.g. they think of “Dell” when they hear “computers”).

Competition – Buy the domain before your competition does. A quality domain you own is a domain your competition doesn’t own and cannot use against you. Generic traffic domains can drive hundreds or thousands of potential new clients to a company’s website on a daily basis, at no additional cost, and you do not want these clients to land on your competitor’s website. Descriptive domains are a huge advantage in competition.

Search Engine Ranking – Websites with keyword-rich domains have better chances of being listed at top positions in search engine results.

Investment – Domains are a lucrative investment vehicle. In fact, domains go up in value faster than any other commodity on earth.

Low Cost – Once acquired, a .com domain costs less than $7-10 in yearly renewal fees.

Business Growth – Generic domains can help you reach a larger audience, expand into new markets and attract new clients.
Many large companies have already purchased generic domains, because they want to benefit from owning a premium .com domain name:
  • Adobe – Director.com, Flash.com
  • Amazon – Endless.com
  • American Express – Open.com
  • AOL – Games.com
  • AT&T – Mobile.com, WebHosting.com
  • Bank of America – Loans.com
  • Barnes and Noble – Book.com, Books.com
  • Bayer – Aspirin.com, Impotence.com, MultipleSclerosis.com, NoFleas.com, WonderDrug.com
  • Boeing – NewAirplane.com
  • Bridgestone – TireSafety.com
  • Burlington Coat Factory – Coat.com
  • Calvin Klein – Bras.com, Underware.com
  • Campbell Soup Company – Soups.com
  • Cisco – Compatible.com
  • Citibank – Finance.com, Mortgage.com, StudentLoan.com
  • CNET – Download.com, Help.com, News.com, TV.com
  • CNN/Time Inc. – Money.com, Mutual-Funds.com
  • Condé Nast – Allure.com, Brides.com, Concierge.com, Details.com, Flip.com, Glamour.com, Gourmet.com, GQ.com, NewYorker.com, Portfolio.com, Style.com, Wired.com
  • Corel – Designer.com
  • Daimler AG – TruckStore.com
  • Dell – CloudComputing.com
  • Diageo – Malts.com, Rum.com, Scotch.com
  • Disney – Family.com, Kid.com
  • ESS Data Recovery – DataRecovery.com
  • Fandango – Movie.com, Movies.com
  • Fidelity – 401k.com, Funds.com
  • G&J Holdings – Candy.com
  • General Electric – AutoLeasing.com, CarLeasing.com, Coincidence.com, Ecomagination.com, TransportationServices.com, Women.com
  • Google – Android.com, Hello.com
  • Health Magazine/Time Inc. – Health.com
  • History Channel – History.com
  • Honda – Motorcycles.com
  • HRS – Hotel-Reservation.com, Hotel-Reservierung.de, WellnessHotels.com
  • Intel – Chips.com
  • Intuit – Banking.com, Payroll.com
  • JC Penny – Gift.com
  • Johnson and Johnson – Baby.com, Cancer.com, ThePill.com
  • JP Morgan Chase – BestMarkets.com
  • K-Swiss – TennisShoes.com
  • Kraft Foods – CreamCheese.com, Sauces.com
  • Merck – CervicalCancer.com
  • Microsoft – Docs.com, GPS.com, Investor.com, Juice.com, Office.com, Plaza.com, Start.com, TV.net
  • Monster – Jobs.com
  • Nestle – Meals.com
  • Office Depot – OfficeSupplies.com, School.com
  • Oracle – Retail.com, Sales.com, Think.com
  • Philips – SemiConductors.com, Speech.com
  • Porta John – Toilets.com
  • Procter and Gamble – DentalCare.com, Nails.com, ShowerGel.com, Tissue.com, Toothpaste.com
  • Ralph Lauren – Polo.com, Rugby.com
  • Roche – FluFacts.com
  • Société Générale – Warrants.com
  • State Farm Insurance – NowWhat.com
  • Sun Microsystems – Network.com, ServiceProvider.com
  • T-Mobile – Aerial.com
  • Toys-R-Us – Toys.com
  • Travelocity – Vacations.com
  • Unilever – Sauce.com, Soup.com
  • Weather Channel – Weather.com
  • Wedding Channel – Weddings.com
  • Wells Fargo – Strong.com
  • Xerox – ColorPrinters.com, Documents.com
  • Zappos – Clothes.com


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