“A business name, a phone number and a domain that NEVER change are at  the core of a [small or medium business's] online identity. Name, phone  and domain; these elements are the glue that allows for both branding,  and for the value of that branding to come back to the business. Pick  them well and make every effort to retain them forever.”Infographic Courtesy: Domain Sherpa. Read More

 
Domain name is the most important feature for the search engines. Anyone can change file name, sub-domain, title, heading even all the content of website but the domain name is unique identity that can’t be changed.
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